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What is ‘digital branding’?

 

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.

It has emerged strongly over the last decade along with its roots from direct marketing.

As opposed to digital marketing, branding aims to create connections between consumers and the product or service being delivered, so that brand recognition is established in the digital world. In short, the goal of digital branding is not necessarily driving the sales today, but to enhance the awareness, image and style of the brand, in turn driving long term customer loyalty.

Brand establishment involves four key points:

  • Building a digital brand story.
  • Creativity in digital media and marketing.
  • Digital channels and content distributed to channels based on consumer data and habits.
  • Creating digital relationships.

Digital branding Tools

Social Media Pages

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The internet has made the world to look like a village, you can now do business all over the world with just a click on your computer. Social media channels are the most used communication channels, between businesses & Clients. So In branding, Active Social media pages is a must.

 

At Baseline we create and Manage your social media pages.

Logo & Website

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In the 21st Century if your company does not have a website, that is as good as dead!

The website acts as the front office to any company, A good webstite will make a client have trust in you, while a not good looking website will drive away clients. Same Applies to a logo.

At We create Logos & Design Websites.

Theme Colours

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Colours are everything, they will make or break your brand,

Just like Safaricom in Kenya, or Cocacola as a global brand, they have their identity through the colours of their brands.

A Baseline we can Help you choose theme colours for your product or brand.