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Ten steps of becoming an Influencer‌‌

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Ten steps of becoming an Influencer‌‌

If you call yourself and influencer, Then you lose it!

In order to become a social media influencer, I’ve crafted a ten step strategy based on my experience and observations that might help:

Find your niche. Something you’re really interested in and you’re able to tell people something new, fresh and/or extraordinary. Be an expert in your Area.

 

Now pick two, three, or four (maximum) social media channels that you’ll cover. Are you good with videos or are you more written content-oriented? Think about the type of content you want and are able to create and publish. More Facebook (various of types of media)? Instagram (mainly pictures)? or YouTube (the most challenging but most promising if you feel you’re good at it)?

 

Create a content strategy. What are your constant information priorities. Why will people be eager to follow you? It must have a value.

 

Once you have a plan for two or three months out, prepare it and start publishing!

 

Do it constantly. Your content must attract people; make it considered and consistent. You know what message you want to pass along, so stick to it all the time, but also look for something new at the same time!

 

Contact other people and brands in your industry. Talk, exchange likes, comments, maybe ideas? Be noted

 

Build your community. Invite new people. Go to forums, groups, fan pages, etc. linked to your industry.

 

Promote yourself. I’m not talking about bragging. The good content always defends itself; you just need to guide the audience to it. Share your content everywhere where it might seem interesting.

 

Provide value. Always.

 

Grow and draw attention to your work. Then to yourself as the author of it. Unless your plan is to become a celebrity, then you can forget all the previous points. Just stay and shine.

 

People will start to listen to you and follow you. The more people that are with you, the stronger your position will get. Remember, the indicator showing how influential you are is not dictated by you. It is your community who decides when you’re an influencer. Respect it and nurture.

 

One last thing: For people who label themselves as influencers, someone once said “When you say you are modest, you stop being.” In my opinion, the same applies here.

Ten steps of becoming an Influencer‌‌

moseax

If you call yourself and influencer, Then you lose it!

In order to become a social media influencer, I’ve crafted a ten step strategy based on my experience and observations that might help:

Find your niche. Something you’re really interested in and you’re able to tell people something new, fresh and/or extraordinary. Be an expert in your Area.

 

Now pick two, three, or four (maximum) social media channels that you’ll cover. Are you good with videos or are you more written content-oriented? Think about the type of content you want and are able to create and publish. More Facebook (various of types of media)? Instagram (mainly pictures)? or YouTube (the most challenging but most promising if you feel you’re good at it)?

 

Create a content strategy. What are your constant information priorities. Why will people be eager to follow you? It must have a value.

 

Once you have a plan for two or three months out, prepare it and start publishing!

 

Do it constantly. Your content must attract people; make it considered and consistent. You know what message you want to pass along, so stick to it all the time, but also look for something new at the same time!

 

Contact other people and brands in your industry. Talk, exchange likes, comments, maybe ideas? Be noted

 

Build your community. Invite new people. Go to forums, groups, fan pages, etc. linked to your industry.

 

Promote yourself. I’m not talking about bragging. The good content always defends itself; you just need to guide the audience to it. Share your content everywhere where it might seem interesting.

 

Provide value. Always.

 

Grow and draw attention to your work. Then to yourself as the author of it. Unless your plan is to become a celebrity, then you can forget all the previous points. Just stay and shine.

 

People will start to listen to you and follow you. The more people that are with you, the stronger your position will get. Remember, the indicator showing how influential you are is not dictated by you. It is your community who decides when you’re an influencer. Respect it and nurture.

 

One last thing: For people who label themselves as influencers, someone once said “When you say you are modest, you stop being.” In my opinion, the same applies here.

HOW TO INCREASE INSTAGRAM STORY VIEWS FOR MAXIMUM ENGAGEMENT

stories

 

Organic reach has been in decline across all social media platforms. However, stories – the social media’s new sensation – have been on the rise. It started with Snapchat then swarmed onto Instagram, Facebook and even Whatsapp now.

In this Article, I will tell you how to increase your story views without spending a cent on social media ads.

But, What is a Story?  “a story is a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader.” Before you press the share button, ask yourself, is this content interesting? Will my followers like it? Is it providing a new type of information? Remember, if it doesn’t interest you, it will definitely not interest others. Here’s how I increased my Instagram Story views organically and completely for FREE.

 

The Experiment

 

My net worth on instagram to date is 44K followers and counting. I share what I eat, the places I visit and some pictures I snap on the way plus the music i listen to in my car. However, I noticed that my stories are not generating lots of views. So I asked myself: What was I doing wrong? Why would someone with 44,000 followers only reach 300 views per day?

Here’s what I figured out, number 5 is the MVP of them all!

 

The Story Sequence: 

 

It is similar to the stories we were taught to write in primary; the ones that included an introduction, body and conclusion. Make sure your story follows a certain flow. Your first story update is the one that counts. It is the one that will grab the attention of your viewers.

 

Use different content types: 

 

Types vary between still photos, videos or boomerangs (one of my favorite; it is short and fun to gaze at). A still photo is usually used for still objects. Videos are used for moving objects or if you want to showcase your entire surroundings. Boomerangs are great for literally everything.

 

Vary Caption lengths: 

 

Ask yourself this question, will I be able to read a caption and concentrate on a video at the same time? Well, no one can. Avoid using long captions in videos. However, write a good and straightforward caption on still images! People don’t like to read but they would love to hear and see. Try to speak your caption instead of writing it only if you have a good voice

 

Engage on your followers’ stories: 

 

Send comments such as admiration and encouragement of their work. It will increase the chances that they check out your own stories. Keep your engagement straight forward and relative to the image or the video you are commenting on.

 

Post at different times: 

 

Here’s the real MVP. Time. I still remember the first sentence my finance management lecturer wrote on the board on my first day of that unit. Time is Money; that’s in finance. In the social media world and especially with stories, Time is More Views! Why?

When it comes to social media, sometimes you need to shake things up, time wise. Use audience insights (the piece of information you find in the insights section if your account is a business profile) to discover when your followers are active. Test different times and evaluate reactions.

 

Once you discover the best time of the day when your followers are active, that is the right time to update your first story. Should you tell the story in 10 minutes and start evaluating your views? Absolutely NOT. Instead, try to update your story every 30 minutes. How? It takes you 10 minutes of preparation but six hours of processing (if your story is a total of 13 updates). Post your first story and share it. Prepare the second story but save it to your gallery instead and do the same until you reach the last update, the conclusion.

 

In order to increase viewership, set a reminder on your phone and update your saved stories and push them publicly every 30 minutes. It is a smart way to keep pushing your story to become the first story update on the top of the home-screen. By repeating the process every 30 minutes, you will be pushing your updated story back to the top and more viewers will be watching, hence more numbers and more reach to follow!

 

In conclusion, increased viewership is more eyes on your content and brand, as well as more opportunities to raise engagement and gain potential new fans and customers.

N/B Don’t forget about Your Location and Using Hashtags! @Moseax 

Life is a story, what does yours say?

Ways to build your online presence now

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Build your online presence

If you’ve just started your business or are fairly new to any entrepreneurial world, then building your online presence can be time consuming and, at times, frustrating.

But it’s also very important. Remember as Baseline We can Help you manage and achieve your Goals & targets at an Affordable Rate.

Building your online presence can be time consuming because it’s not just something that happens overnight; it can be frustrating because… well, it’s not just something that happens overnight.

Your online presence is very important because it’s what allows people to find you, interact with you, and get to know, like, and trust you. This is your front office to millions of People!

But building your online presence can be less time consuming and less frustrating if you know where to start.

 

What is an “online presence”?

 

An online presence is the sum of all the identities you’ve created (can be both personal and business-driven) and the interactions those identities have established, and participated in, online.

Your online presence has a very broad reach, and when built successfully it can spread brand awareness and gain you fans, followers, leads, customers, and anything else you could ever want for your business.

But You need to Have a good Online PR to achieve this, It can be a downfall for your business or brand if not used correctly!

How to start building your online presence

 

Not sure where to start with building your online presence? You’re not alone.

There’s a lot that goes into building your online presence, from establishing your business goals, to actually creating your different profiles and accounts on social media, to building a website (your home base), all the way to figuring out the best ways to engage and interact across these different mediums.

To help with the overwhelm, let’s break down 7 ways that you can start building your online presence right now.

But instead you dont want the Struggle Baseline Marketing is Here!

7 ways to build your online presence right now

 

1. Strategize: What are your goals, and how will you track your progress?

 

First and foremost, it’s important that you understand what your business goals are – both short-term and long-term.

As you start to build and grow your online presence, you should be constantly asking yourself how each of your online efforts is helping you take one step towards accomplishing your business goals.

Write your goals down – and make sure they’re SMART – so you can easily refer back to them and track and measure your progress at any point. You want to make sure that what you’re doing online is helping you take a step towards accomplishing your goals.

You should stop and track your progress at least monthly to make sure you’re on the right track. This will also prevent you from wasting time going down a rabbit hole that isn’t netting you the results you want. So schedule these progress checks in your calendar so you don’t forget to do them.

Don’t just build an online presence because you’re “supposed to”, build it strategically so that it can help your overall business goals!

2. Build a solid platform

For most small businesses and entrepreneurs, building a solid platform starts with your website (your home base) Your Online Front Office.

Your website is your hub: a centralized place where people can go to learn more about what you have to offer, contact you, and interact and engage with your content.

Things like a clear message (what your business is all about), easy-to-use navigation, an opt in giveaway (so you can start building your email list), a contact page, an about page, and some type of valuable content are required.

SEO is also an important piece of the puzzle.

Not an SEO expert? That’s okay. There are a ton of great resources out there that can help.

You can also ask for help from those around you who have enough knowledge to help you get started, how about you try us 

The Google Keyword Planner is also a great resource if you want to start with at least finding out what keywords you want your website to rank for.

There is a lot that goes into building your platform, But we have Everything for you when it comes to building a solid platform.

3. Always be optimizing and improving

Don’t get stuck thinking that you can’t put something out there until it’s perfect – it’s never going to be perfect.

Just start, knowing that you will always be improving upon your content and what you have to offer. Continuously looking for ways to improve and optimize your site and your content post-launch is 100 times better than not launching.

It’s a process. The longer you wait to start, the longer it’ll be until you’re able to reach your goals.

4. Provide consistent, valuable content

Whether it’s via your website, an online community, your podcast, a YouTube channel, or via social media, you should always be looking to provide consistent, valuable content first.

What content are you providing your audience?

It might be a blog, a podcast, videos, ebooks… whatever form your content takes, make sure it’s consistent and valuable, As baseline We have services for Good content creation Just try us!

We put together a complete guide on how to put together a content creation plan for your business to help you get started.

This is one of the most important steps to focus on, because creating consistent and valuable content will help you gain credibility and authority in your industry or niche and also give people a reason to want to follow you.

Your online growth and visibility depends on you having a solid content creation plan.

You can also provide a massive amount of value in the online communities you manage and/or are a part of.

In addition, every one of your social media channels is an opportunity for you to be providing value to your followers.

You providing value first is the most important thing when it comes to building your online presence.

If you’re ever at a loss for what type of content to create, ask yourself:

What type of content or knowledge can I share with my community and followers that might not be my own content, but that will still be of value to them?

A mix of 70 / 30 is a rule I like to follow: share other peoples’ content 70% of the time, and your own content 30% of the time on social media.

This will not only build trust with your followers (they’ll start to recognize that you’re not just in it for yourself), it will also help you build relationships with others in your industry or niche (through sharing their content with your audience).

5. Be social and engaging

One of the greatest things about the Internet is that it allows you to be everywhere.

Being social doesn’t mean you HAVE to have a Facebook page, Twitter profile, Instagram profile, Google+ profile, LinkedIn page, Pinterest board, Quora blog, Medium page, YouTube channel, LinkedIn profile, and so on.

Whew! right?!

But being social DOES mean you should have at least  two or three of these profiles set up that you regularly post and engage on. Consistency here is key. If you’re not able to manage your social channels by posting regularly and being a part of the conversation, then it’s going to be hard to increase your following.

Social media can be a GREAT marketing tool to help you gain fans and followers, and once you have those followers, it’ll help you develop a strong relationship with those who know, like, and trust you.

6. Start building relationships

Speaking of relationships… something that’s really important when you’re trying to build your online presence is, of course, “being seen”.

If no one knows you, then presumably they won’t be looking for your website, your Facebook profile, your Instagram stories, and so on.

 

So what’s the best way to draw people into your world?

 

Find a group or online community that is made up of individuals who share the same interests or who run similar businesses as you do, and therefore, are in your industry or niche.

Then, start building relationships with them through providing value and being an active member in that group.

If you’re just starting out, chances are these people are better connected than you are, and they might be able to help introduce you to others who are in your industry or niche.

You should also find a group or community of individuals who fit the description of your audience, or your avatar, because joining this type of community has the potential to give you priceless insights into what your avatar’s biggest pain points are. Knowing this can help you pivot and create the exact content your avatar wants and needs.

So find one or two communities that fit these descriptions, and commit to being present in them. Every single day for 5 minutes go into these communities and answer a question, provide a piece of feedback or guidance, and ask a question.

After a few weeks go by, you’ll have made several amazing connections plus given the members within that group a reason to want to know more about you and what you do.

Again, always start by adding value for others FIRST. When entering a group or community, it’s important for you to NOT advertise yourself or your business. Once you start building strong relationships with others in the community through following the steps above, they’ll naturally become interested in what it is you have going on, and you can start to share your content over time.

7. Connect with existing brands for guest posting and podcasting

Connecting with existing brands and requesting to guest post or be a guest on their podcast will not only help you build new relationships, it will also help you get your name and brand in front of a whole new audience.

But you want to be strategic when you go about requesting a guest post or to be on someone else’s podcast. Be sure you can provide value to the person’s audience, first and foremost. Then, confirm their audience will actually be interested in what it is you have to offer via your own platform.

Guest posting is a great way to get your name out there, build relationships with other bloggers, and show people the value you have to offer. Guest posting can result in increased traffic to your website, a strong backlink, and a lot of social love.

Being a guest on others podcast & Vlogs  is also a great way to get your name out there, build relationships with other podcast hosts & Vloggers, and share some incredible value with that person’s audience. It’s also great practice for how you talk about your business, your brand, and your expertise.

Guest podcasting can also result in increase traffic to your website, a strong backlink in your show notes page, and a lot of social love.

Patience

You can start building your online presence today, but how do you know if it’s working?

Well, it’s important to test different things out, track your progress, and figure out what works best for YOU. I can share strategies, tips, and steps with you all day, but until you take action and go out and try them, neither of us will ever know if they’ll work.

As you can see, your online presence has huge potential to get you and your business known through various online channels. But it takes time, and so you have to be willing to be patient.

If you’re able to start building a strong platform, create consistent and valuable content, establish a presence on social media, and build meaningful relationships online, then momentum will be on your side.

Remember: the way you interact and connect with people online can help expand your reach (brand awareness) while simultaneously growing the number of fans, followers, leads, and customers your business has.

You don’t have to be everywhere online, but you do have to be somewhere online.

How to Get over 10% twitter Engagement Rate from the normal 0.7%!

  • twitter Engagement rate

How to Get over 10% twitter Engagement Rate from the normal 0.7%!

 

 

The average Twitter engagement is always  0.7%. To make sure you are above this, You Must:

 

1. Choose your topic carefully

 

First of all, you’ve got to know how Twitter works. I’ve spent a few years on the platform with my personal account. Much of that time I have spent watching from the sidelines.

 

And I noticed that Twitter is great for three things:

 

  1. News
  2. Expert insight into specific topics
  3. Light-hearted relief

 

So you have to come with something that fits at least two of these three things. Look for the gaps in the market. Look for the conversations that aren’t being had. And then start those conversations.

 

2. Post engaging content

 

Twitter growth is simple when you think about it.

 

You post cool stuff. People retweet it. More people see it, and follow you.

 

You don’t need to make it any more complicated than that. That means your number one priority is to post cool stuff!

 

Social Media Examiner explains that you’ll get 150% more retweets if you post an image. So make sure that every tweet must have an image attached.

 

Make sure every single tweet has value. Make it an interesting photograph, a useful piece of data, or a link to something valuable. If it’s not worth saying, don’t say it.

 

You can also boost engagement by asking questions, keeping your tweets short, and actively asking for retweets.

 

3. Tweet less (yes, really)

 

There’s a weird myth that high-volume tweeting produces a better engagement rate. It’s just wrong. (Again, Social Media Examiner will back me up). Tweeting too much drowns out the important things you’re saying. And it dilutes your content. It might annoy people too.

 

 

SO STOP TWEEETING BORING  SHIT

Stick to at most 5 tweets a day, You can try a few more, but keep it to a minimum. Don’t overwhelm your audience, and don’t drown your content!

 

4. Start following people

 

Okay, remember , you are not Beyonce, Jay Z or Kim Kardrshian! But how do you get those first followers?

 

I found this super tricky too. In fact, the first 100 followers are the hardest you’ll ever get. It took me a little while to figure out the secret, but it’s really easy.

 

Just start following people. That’s it.

Make a list of Twitter accounts that have a target audience that you want, and save them to your ‘lists’.

Now, load up the last few tweets from those accounts. Then follow anyone who favorited, retweeted, or commented on it. These are the most active and engaging followers, and you want them!

 

Between 30%-40% will usually follow you back. That’s the beauty of Twitter – most people are happy to follow.

 

Warning

Don’t go crazy here. If you follow more than 500 people in a day, Twitter starts to get suspicious. Any more than this, and you’re just spamming people. You can (and will) be suspended from Twitter if you go too far.

 

But general following is fine. It’s encouraged.

I got www.twitter.com/Moseax to Where it is Today, By Simply following People, There’s No magic in this! And also Get active on other peoples tweets!

neilpateltwitter

If Marketing expert, Neil Patel, has taken the time to follow 100,000 people! Who are you?

 

5. Spend 30 minutes doing this every day

 

Building a Twitter following is a daily activity. You’ve got to be quite relentless about this. Schedule 30 minutes a day to post something cool. Then spend some time following people in your niche.

 

I did this every day for almost 1 year and I ended up following around 30,000 people, and I got over 50,000 following me those came from retweets and organic growth.

 

If you think this is a waste of time, look at Neil Patel’s Twitter account above. He has followed 100,000 people since he joined the platform. And no-one would accuse him of wasting precious marketing time!

 

 

6. Retweet, favourite and comment

 

Twitter isn’t just a one-way street. If you don’t join in the conversation, you’re just shouting at the universe. Twitter is a conversation. Get involved.

 

Retweet useful information that you saw on someone’s timeline. Write a little comment, or just favorite their tweet. Don’t be that guy who just blasts out tweets without response.

 

7. Set a goal

 

Nothing happens until you set a goal. So go for it. Think big. Why not shoot for 10,000? Or 100,000? Or a million?

 

One thing I did wrong…

You need to figure out how your Twitter presence fits into your overall business model. Do you want to drive more sales or web traffic? Do you want to build awareness or tap into a particularly lucrative market?

 

That’s one thing I didn’t do, and now I’ll have to work backwards to figure out how to use this resource.

 

Thank you for Reading this

Asanteni sana

Reasons Instagram Is The Ultimate eCommerce Tool for 2018

e commerce tool

Instagram, one of the most visually appealing platforms out there, is a business’s new best friend.

Instagram’s Statistics:

  • 800 million monthly active users
  • Over 1.7 million businesses use Instagram to tell their story
  • Dozens of features
  • 4.21 engagement rate (more than 50 times that of Facebook)  
  • According to Fortune, “users are two and a half times more likely to click on ads than on other social media platforms”
  • 60% of people learn about products and services via Instagram
  • Instagram users ‘like’ 4.2 bilion posts per day
  • 75% of instagram users will follow a CTA after looking at a sponsored advertisement post (ie. visit a website, click a link, etc.)

But besides these r stats, why do we think Instagram is the best eCommerce Tool for 2017?

Recently Facebook (Instagram’s parent company) has gotten serious about monetizing Instagram. And that means it is doing everything it can to bring businesses onto the platform.

Instagram just made some very strategic updates, which signal that change is coming. Businesses that can hop on the bandwagon early will have a huge advantage.

These are the 8 reasons why…

 

1. “Shop Now” Button

Instagram states that “more than 84% of smartphone users in the US browse, research or compare products via a web browser or mobile app.”

And that’s why Instagram’s new “Shop Now” button, added in early November 2016, is a big bonus for businesses.  

The button allows Instagram users to have a seamless online shopping experience without switching apps.

 

 

 

 

2. Stories

Instagram allows business to build a story around their brand for viewers to connect and relate to.

Instagram stories add another level of intimacy and authenticity with a brand.

Much like Snapchat stories, the feature allows users to post photos and videos that disappear after 24 hours. 

How Do Stories Benefit Your Business?

Behind the Scenes Content

Instagram Stories are a great way to add some authenticity to your brand.

Show what it’s really like to work at your company or give your followers a sneak-peek into what it’s like behind-the-scenes at your company.

 

Promotion

Promoting giveaways, contests, etc., on Instagram stories is a great way to target loyal followers

Those who really enjoy your brand are likely follow you on Instagram, therefore, promoting a giveaway on your account is a sure way to reach the right audience.

3. Linkability

Besides being able to create intimacy and authenticity with Instagram stories, your brand can also use links within stories to direct users to other Instagrammers, your website, blog, or any other relevant pages.

At the bottom of an Instagram story a “See More” option may appear at the bottom of any verified account – This is where viewers can click a link and be redirected to another page.

 

How Do Links Within Stories Benefit Your Business?

Conversions

With more users clicking back to your website, blog, etc., you are more likely to convert more Instagram users into customers.

More Information

Viewers will be able to find out more information on any product or service that appears in the story, providing a better user-experience for your followers.

4. Influencer Marketing

According to a recent study, businesses can earn an average of $6.50 for every $1 invested in influencer marketing.

Influencers have a large impact on our lives, whether we are conscious of it or not.

Influencer marketing is growing in popularity among all businesses as is helps to increase traffic, drive conversions, and boost sales.

Marketing is all about delivering the right message to the right person and using influencers, particularly those on Instagram, are an effective way to do so.

Instagram is the perfect medium because it is extremely visual – It captures the exact moment the influencer is enjoying their “ideal lifestyle.”

How Does Influencer Marketing Benefit Your Business?

Brand Exposure

Send influencers some free swag in exchange for a post about your product – This way you tap into a whole new group of relevant followers.

 

Authenticity

Working with influencers who tell a story of the experience they had with your product or service is a great way to humanize your brand and show that you are

Overall, the Hawaiian tourism department was able to reach of 54 million American travellers with this kind of influencer marketing.  

 

5. Sponsored Ads

Sponsored Ads on Instagram allows business to reach their target audience within their budget.

You can create  photos, videos, or carousel ads (where users can scroll through multiple images), allowing for complete creative freedom.

To set up, you simply have to:

  1. Create a business page
  2. Set up your target audience, ad format, and objective with Ad Manager
  3. Determine your budget (Your budget determines how long your ads will run)
  4. And finally, publish.

The most effective feature of sponsored ads is that Instagram uses precise targeting based on demographics, location, interests, behaviours, customer audiences (where you run ads for customers you already know), and lookalike audiences. Instagram Sponsored Ads piggyback of parent company Facebook’s ad platform. This means that targeting capabilities are second-to-none in online ad world.

 

How Do Sponsored Ads Benefit Your Business?

Reach

Instagram’s is one of the world’s largest mobile ad platform, reaching over 800 million active users per month – Anyone can see that there is massive potential there.

Sales

Instagram ads help boost sales by bringing awareness to your target audience about your products and services.

 

 

(Source)

Diamond Films managed to generate 25% more tickets than expected and reach 221,000 video views.

 

6. External Apps

Due to Instagram’s popularity, many other apps have been created to help businesses get even more out of the platform.

Example of Instagram Apps

  1. INK361 helps marketers, analysts, and brand leaders manage their Instagram account and see how effectively their brand is engaging with their audience.
  2. Insta-Great lets users discover the most popular photos on Instagram.
  3. Snapseed is an all-in-one editing tool with red-eye eliminating, straightening, extra filters, and many more features.

 

How Do External Apps Affect Your Business?

By using the hundreds of supporting Instagram apps, you can (1) better manage your Instagram account and (2) boost the quality of your photos – This could lead to higher sales, engagement, and followers.

 

7. Instagram For Business

Instagram recently launched their “Instagram for Business Tools” so that companies can better understand their followers to grow their audience and business.

Now businesses can answer questions like:

  • Who are my followers?
  • Where can I find my target audience on Instagram?
  • Which Instagram posts receive the most engagement?
  • What time of day is best to post on Instagram?

Businesses can also promote their posts directly from the Instagram app.

 

 

8. Discoverability

The Explore tab on Instagram recommends other accounts based on a user’s interest – This is similar to SEO in Google – Considering the amount of money that people put towards being the top hit on Google, this new Instagram feature is likely to be just as successful.

 

How Does Discoverability Affect Your Business?

By having your businesses Instagram account as a top hit on the Explore tab, you are gaining access to thousands of relevant Instagram users who are likely to checkout your brand.

 

Wrapping It Up

With Instagram’s myriad of features and simple usability, the platform helps convey a clear and concise message to its audience – A goal for all marketers.

Instagram is an important tool for all businesses to become familiar within 2018 – It can help increase sales, boost engagement and followers, and overall help your business kick ass!

How Brands Can Take Advantage of Instagram Stories

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Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users.

Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

 

Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network.

You have 10 to 15 seconds to show up to 300 million people your product or service: What would you like them to see that would boost conversions?

It’s all about digital storytelling

One of the things the proliferation of Stories has proven is the value of real, uncut content in the eyes of audiences, so documenting your journey with Stories make your brand approachable.

When you create your Stories, make sure you choose the relevant CTA button that you want to appear. Your choice of words, color of the text and the size of the letters can have a big impact on whether viewers actually visit your website, sign up or convert.

Product marketers should use active verbs such as “Buy Now,” while lead generators can use “Sign Up Now,” etc.

 

Use the power of Instagram takeovers

Instagram takeovers are quick, easy and fun ways to grow your following by either taking over another Instagrammer’s account or having them take over yours, typically for a 24-hour period.

This is a great way to build a mutually beneficial relationship between yourself and another influencer and it provides a great avenue for expanding your audience. Imagine the possibilities.

Why you need a social media strategy and how to start one

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Social media is all about content. Simple? No. With billions of social media posts going out a day, it’s that much harder for your brand to be discovered. But, there are ways you can make yourself more visible and increase engagement by creating the right content for your socials.

With your strategy in place, you should have a better understanding of what your competitors are doing, and how you want to talk to your audience. Now it’s time for content.

Start with a (content) plan

One of the most important things to do at the start is to identify what are your content pillars. By this, we mean to identify three or four themes to return to over and over again, which gives you a framework for creating content (so you’re never stuck for what to write about) and will also provide consistency for your brand. This means you’re not rambling on about off-brand topics – you’re creating content that is relevant to your company and its tone of voice. For example, if you’re in the camera industry, you might want to have a content pillar that is all about ‘how to take the best pictures’. It’s not directly about selling your products, but is enabling and empowering your customers to make the most out of it. With this as one content pillar, you can flesh out a whole load of content ideas based around ‘how to take the best pictures’. This could end up as videos, blogs, white-papers, tips and trick – whatever. But it’s on a key theme to your company.

The 70:20:10 Approach

Our recommended approach to breaking down your content would be the 70:20:10 approach. So, what does that mean?

70% of your content should be planned content that is building your brand and focused around an ‘always on’ campaign (sticking to your content pillars).

20% should be guided by success, so types of posts that have been popular with your audience and following trends.

10% should be driven by opportunities. These posts are likely to be responsive to current events, things happening in the industry or even events within your offices.

On the whole, you want your social media content to be relevant and discoverable. You need to offer value to your audience to encourage engagement. If your content has no value, then it’ll just disappear down the dreaded newsfeed. To make your content more discoverable, you can be using relevant hashtags, work with influencers or even branch into paid advertising to increase your reach.